I work for a global branding consultancy by day (and enjoy meditating with Muse by night)…
I speak at a lot of marketing conferences to some of the biggest brands in the world. Generally I speak about best practice approach to branding and how customers experience brands.
I have come up with a bit of a crazy idea. I would love to give a talk on Brand experiences using biofeedback such as EEG, GSR (and any other suggested bio feedback) to show the way customers respond to different experiences.
For example, how does booking a flight or making an insurance claim affect our stress/concentration? vs how calming and rewarding is something like buying something with a single click on amazon?
I have a couple of questions:
- Does anyone think it would be possible to do live demonstration of this at conferences using muse in real time?
- Would anyone have any idea how EEG readings might relate to Brand experiences?
- Would anyone be interested in collaborating on this? Would be particularly interesting to work with anyone who knows about Neuroscience or neuro correlates!