For those that are already using a Muse headset, what do you think? Is it worth the investment? What are the pro’s and con’s?
I was thinking about buying one for market research. I want to measure “interest levels” and “emotional engagement” as people watch TV shows or commercials.
Has anyone been able to use the raw data (or one of the Muse tool kits) to effectively measure concepts such as attention, interest, emotion, happiness, etc.?